Brokers and agents must act how in their dealings with clients?

Brokers and agents are required to act trustworthily and responsibly in their dealings with clients, as they play a crucial role in the insurance industry by providing advice and facilitating transactions between clients and insurers. Trustworthiness is essential because clients need to have confidence that their brokers and agents are acting in their best interests, providing accurate information, and ensuring that the insurance products they recommend are suitable for the clients' needs.

Responsibility encompasses the obligation to conduct business ethically and with a high degree of professionalism, ensuring that clients are informed about their options and the terms of their policies. This duty supports clear communication and fosters a relationship built on integrity, which is vital for maintaining trust and a positive reputation within the industry.

The combination of both trust and responsibility establishes a firm foundation for a successful and compliant practice in the insurance sector.