What is the primary moral and ethical duty of a broker towards their client?

The primary moral and ethical duty of a broker towards their client is to avoid influence from remunerative gain. This means that brokers are expected to prioritize their clients' best interests above their own financial incentives or benefits. Acting with integrity and ensuring that client interests guide their recommendations and actions is fundamental to maintaining trust and professional standards in the insurance industry.

Brokers must navigate potential conflicts of interest, ensuring that their decisions and advice are not swayed by the financial rewards they might receive from insurers for steering business their way. By focusing on their client's needs and providing unbiased advice, brokers enhance the quality of service and advocate effectively for the client's financial wellbeing.

While other options may reflect certain aspects of a broker's responsibilities, they do not encapsulate the core ethical consideration of safeguarding client interests against external pressures, thus reinforcing the significance of option C in promoting ethical conduct in the insurance profession.